Three Ways Broadcasters are Benefiting from Social Media:
This articles explores how many broadcasters could benefit on a wider scale from social media.
It’s also worth noting that the natural behavioral / browsing patterns of the Millennials within social media means they often gravitate to shorter ‘snappier’ content on a more regular basis – in contrast to watching as much long-form content as previous generations. Sitting down to watch movie or series is more likely to be a specific activity with friends and family rather than the first option for viewing videos and spending their time. This ms to be something a lot of current VOD channels don’t cater for in their content library strategy.
We touch on this topic in a recent article we had published my OTT Magazine.