Online video expected to surge in double digits worldwide
Not surprisingly, our ever-growing appetite for video content is having a positive impact on the video platform market with Technavio predicting an annual growth rate of more than 18% through to 2022.
But it’s our overall behavioural patterns around video content that is playing a big role in this platform growth.
We no longer use video content just for entertainment. We’re increasingly expanding our use of video to include information, skill-sharing, education and advertising.
These new uses for video content are leading to a rapid increase in investments in the sector, which Technavio believes is likely to propel the growth of the market over the forecast period.
They also predict that live-streaming will be a leading force in the this growth, surpassing the 80% mark of internet traffic by 2021.
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