Viewer Engagement Specifics for SVOD Services
According to a recent study from Horowitz Research, 53% of viewers feel they are more focused and engaged with streamed content over that of ‘regular TV’.
But as the statistic suggests, streaming alone isn’t enough to create a truly successful SVOD service. Factors such as regional content, language support, multi-device support and billing automation all play a key role in creating ‘Quality of Experience‘ (QoE) to get subscribers sign up and keep them engaged.
In the old days of new media we would say ‘build it and they will come’. For the VOD generation, it’s a case of ‘get your engagement plan right and they will come.
If you’re looking to launch, expand or generate higher profit margins from your VOD libraries, then give us a shout at firstname.lastname@example.org for a no obligation chat about current content trends, geo-targeted libraries or platform / network specific formats.
See full story here: cleeng.com