US OTT revenue set to surge as pay-TV wanes
OTT revenues in the United States increased by an impressive 41% in 2017 from the previous year and are forecasted to increase by 40% again this year!
According to a study from the Convergence Research Group, as the OTT market gains traction, not only is its success impacting other forms of entertainment subscription (like Cable, TelcoTV and Satellite), but its enthusiastic customer adoption is also affecting the kind of deals being done between programmers and independent OTT provides.
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