OTT devices surpass desktop for top digital ad platform in Q1 2017
Some great pointers for marketers in the “The Power of OTT: Audiences & Engagement” report who may have over-looked advertising on OTT in the past.
Not only is OTT getting more eyeballs for video ads than desktop in the first quarter of 2017, but that the average US OTT viewer is 23 years younger than their Linear TV equivalent and their median household income is nearly $10,000 more. Also interesting to see that viewers complete an average of 98% of all premium video ads on OTT.
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