Increased video viewing drives demand for dynamic, cognitive innovations
Two studies from IBC and IBM (one consumer based, the other media exec focused) have thrown up some interesting insights into how cognitive technologies will play a critical role for audience-tailored services and help media companies reach viewers with compelling, personalised experiences.
“The proliferation of video platforms and services are enabling more dynamic social, short-form, and immersive content formats that creates cross-platform competition for traditional licensed and original content,” said IBC CEO Michael Crimp, CEO. “This is a challenge for advertisers and content providers to reach target audiences with relevant, personalised offerings and messages – to succeed they need to embrace technologies and innovations in the marketplace, such as cognitive computing.”
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