As the consumer demand for digital video accelerates, a new report from the NPD Group on Smartphone and Tablet usage found that streaming video is the number one driver of cellular and Wi-Fi data consumption on mobile and fixed networks!

In fact it is now accounting for over three-quarters of the total data used by smartphone owners!

The report demonstrates that the demand for access to content and the increased installed base of smartphones with large displays are becoming the key differentiators for carriers in the battle for subscribers!

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