Global OTT households to reach 265MN by 2022
According to this new research from Parks Associates there has been a steady increase in the adoption of smart TV’s and streaming media players since 2010.
According to the report, consumers now own an average of 8.6 connected products in their home. Impressively, this figure has increased by a huge 87% since 2010!
Another growing trend was the the voice based digital assistants, with Apple, Amazon and Google leading the way.
In fact when I read this part, it reminded me of the Nicolas Negroponte’s, 1995 bestseller, ‘Being Digital‘.
As it turns out, he was spot on the money about IoT and digital assistants over 20 years ago!
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