blog SFM

World Telemedia Interviews Julia Dimambro of Seriously Fresh Media about Content Planning for Carrier Billed Services

[vc_row][vc_column][vc_single_image image="1767" img_size="full" onclick="custom_link" link="https://youtu.be/Y8WYNbyfkm8"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] A big thank you and shout out to the wonderful team at World Telemedia, for this quick interview at Mobile World Congress last week. The interview talks about content strategy for products and services that utilise carrier billing and a new sense...

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Cord-cutters consuming 60% more OTT content than other viewers

[vc_row][vc_column][vc_single_image image="1630" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] A recent report from comScore showed that cord cutters spent and average of 2.5 hours more per day than the average. They saw that the lower the income of the household, the more like they were to be cord cutters and that they...

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Local, live and linear to drive massive global growth of premium OTT

[vc_row][vc_column][vc_single_image image="1630" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] A new survey from MTM, explored the prospects and development of premium OTT services across four regions: Western Europe, USA, Latin America and Asia Pacific. It showed that whilst consumers are embracing the services of global OTT players, it’s paving the way for...

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SFM ARTICLE: Generational Diversity & Your Content Strategy

[vc_row][vc_column][vc_single_image image="905" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] I was born in 1970, making me part of Generation X. The habits that I have subconsciously created around viewing video content are therefore a mix of habits that were formed during my childhood (before the internet, mobiles, VOD and streaming) and habits...

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Eastern European OTT revenues set to triple by 2023

[vc_row][vc_column][vc_single_image image="1593" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] What I like about this report is it’s a great example of how innovation and local networks can thrive in a region that is not yet dominated by the global SVOD giants. Russia places restrictions on ‘foreign ownership OTT platforms’, which limits companies such...

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Second-tier boom to drive global OTT to more than 400MN subs by 2022

[vc_row][vc_column][vc_single_image image="1587" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] If like us, you’ve worked considerably in emerging markets, you will have undoubtedly spotted the sharp spike in new geo-specific OTT services launching in the last 12 months. Most of which are thriving alongside their industry leading counter-parts such as Netflix, Amazon Prime...

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LATAM streaming market set to double in next five years

[vc_row][vc_column][vc_single_image image="1580" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] Latam, it seems, has the same impressive appetite for OTT and VOD content according to this latest report from Digital TV Research. The report revealed there will be nearly 50 million SVOD subscribers in Latam by 2023, more than double the 21.14 million...

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Live TV no longer the first viewing choice for consumers

[vc_row][vc_column][vc_single_image image="1555" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] Is this the tipping point for broadcast vs multi-platform I wonder? An annual study from Hub Entertainment Research that tracks which TV sources consumers consider to be their main viewing platform has found a continuing increase in multi-platform use and a steady decline away from Live TV. What's...

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MENA SVOD and OTT poised to explode over next 5 years

[vc_row][vc_column][vc_single_image image="1546" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] A very pleasing report from Digital TV Research for those us involved with the MENA VOD business. Subscriptions are thriving in the region and this report is predicting exponential growth from 5.22m subscribers at the end of 2017 to an amazing 20.8m subscribers...

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Online video expected to surge in double digits worldwide

[vc_row][vc_column][vc_single_image image="1542" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text] Not surprisingly, our ever-growing appetite for video content is having a positive impact on the video platform market with Technavio predicting an annual growth rate of more than 18% through to 2022. But it’s our overall behavioural patterns around video content that is...

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