Is Content Still King? (And what the heck does that mean anyway?)
If you scrape away all the overused hype and industry terminology around what ’content’ is or what it could or should be, you’re basically left with the essence of a product that is the core driver as to why customers will use and interact with it.
In this simple breakdown of what content means in today’s disruptive content market, industry veteran and self-confessed ‘queen of content’ Jean Mccormick is clearly a lady after our own heart!
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