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‘Content Connoisseurs’ dominate TV landscape

‘Content Connoisseurs’ dominate TV landscape

A really interesting study from content protection and video experience technology provider NAGRA, surveyed consumers across ten advanced countries globally and split them into 5 groups:

·Content Connoisseurs
·Broadcast Bingers
·Digitally Detached
·TV Traditionalists
·Super Spenders

Based on where the biggest spend is within these groups (full details in the original article), for operators to succeed, they must understand the very different demands of today’s consumers and give them what they want by embracing the opportunities offered by streaming services and content.

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