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Cisco: video to represent 80% of web traffic in 2021

Web Traffic in 2021

If you’re still not convinced about the commercial power of video content, this latest report from Cisco is getting some substantial cover not least for the eye-popping statistics that Video will represent a whopping 80% of all web traffic by 2021.

My immediate thought is what impact would this have on textual and image based content (thinking pinterest, article based blogs, news sites, etc.

For these areas I think we can already see the shift happening with many ‘bloggers’ and independent journalists running concurrent ‘speech / podcast / presentation’ based videos alongside their written article.

Other jar dropping statistics include, the world reaching three trillion internet video minutes per month by 2021 – the equivalent of about one million video minutes every second.

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