Parks Associates research indicated more than a fourth of U.S. broadband households trialed at least one OTT service in the previous six months, and 47 percent of those users signed on for a subscription after the free period expired.

Though spending on transactional services has declined, the average monthly spend on subscription OTT services increased to nearly $8 per U.S. broadband household last year. And it’s the usual suspects who are reaping the rewards of these free-to-subscription converts.

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