MENA TV viewing soars by 78% during Ramadan
This really insightful survey, commissioned by YouGov, looked at the behavioural shift in TV viewing during the Islamic holy month, Ramadan.
For example, Netflix’s peak audience in the Middle East shifts to between 2am and 5am, with viewers spending up to three extra hours a day watching TV shows or films. Over 30 days this equates to 90 extra hours of TV!
The survey also showed that the most watched TV genre is comedy, followed by family drama and history. In Saudi Arabia, action and thrillers are particularly popular.
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