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MENA TV viewing soars by 78% during Ramadan

This really insightful survey, commissioned by YouGov, looked at the behavioural shift in TV viewing during the Islamic holy month, Ramadan.

This really insightful survey, commissioned by YouGov, looked at the behavioural shift in TV viewing during the Islamic holy month, Ramadan.

For example, Netflix’s peak audience in the Middle East shifts to between 2am and 5am, with viewers spending up to three extra hours a day watching TV shows or films. Over 30 days this equates to 90 extra hours of TV!

The survey also showed that the most watched TV genre is comedy, followed by family drama and history. In Saudi Arabia, action and thrillers are particularly popular.

If you’re looking for premium, Arabic language titles, Ramadan targeted content, Digital TV channels or full-service VOD solutions that perform seamlessly across all platforms, then give us a shout at info@seriouslyfreshmedia.com for a no obligation chat about your specific requirements and objectives.

See full story here: www.rapidtvnews.com

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