Localised offers to drive Euro SVOD market to be worth nearly $7BN by 2022
Recent research from Kagan has calculated that the total number of paid subscriptions in 14 key territories will increase from 39.3m in 2017 to 60.8m in 2022!
Pretty positive numbers for all of us in the OTT space, demonstrating the public’s growing transition in both viewing experience and creating their own bundles based on personal interests.
Kagan believes the main factors that will be driving this impressive growth will be the localised presence of Netflix throughout the region, as well as strengthening of other OTT services such as Amazon Prime, HBO and local providers such as Sky and ProSiebenSat.
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