blog SFM

Increased video viewing drives demand for dynamic, cognitive innovations

Increased video viewing drives demand for dynamic, cognitive innovations

Two studies from IBC and IBM (one consumer based, the other media exec focused) have thrown up some interesting insights into how cognitive technologies will play a critical role for audience-tailored services and help media companies reach viewers with compelling, personalised experiences.

“The proliferation of video platforms and services are enabling more dynamic social, short-form, and immersive content formats that creates cross-platform competition for traditional licensed and original content,” said IBC CEO Michael Crimp, CEO. “This is a challenge for advertisers and content providers to reach target audiences with relevant, personalised offerings and messages – to succeed they need to embrace technologies and innovations in the marketplace, such as cognitive computing.”

If you’re looking for premium video content to expand or generate higher profit margins from your VOD libraries on any platform, then give us a shout at info@seriouslyfreshmedia.com for a no obligation chat about your specific requirements and objectives.

See full story here: www.rapidtvnews.com

No Comments

Leave a Comment

eighteen + ten =