Augmented Reality: Immersive Apps and Campaigns by Broadcasters – Exclusive White Paper
I just wanted to repost this here, because despite the hype around VR, it’s actually AR (Augmented Reality) that is catching on faster.
In reality this would make sense because there isn’t the market barrier of having to get potential customers to go out and invest in a costly piece of additional hardware. They have already invested in it! Their mobile!
Some amazing things going on in AR right now, especially for marketing and brand engagement.
Vast Media are offering an exclusive whitepaper on AR campaigns by broadcasters for nothing more than your email, but it demonstrates the potential possibilities that AR holds for promotion and fan engagement in 2018!
See full story here: www.miptrends.com